Sword and the Script

APRIL 2, 2024

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 179

Reddit Software B2B Technology 179

Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? If you’ll be responsible for the task, you’ll want to have a grip on the basics, which include combing through the document and verifying names are spelled correctly, academic degrees are accurate, and titles are up to date.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Bad Pitch Blog

APRIL 22, 2009

Viral-it-out! Remember that reading an email is harder than reading a printed document and a long email can be very discouraging to read. Several of us at RLM were talking about how important it is to be email centric. So we made up some rules. Pass along. Be concise and to the point. Don’t use that tone with me!

Viral 40

Viral Print Communications 40

MaccaPR

AUGUST 26, 2015

It contained an 8-foot-long electronic mooing cow sculpture and even an actor playing a “soda jerk” operating a vintage 1940s ice cream soda fountain, followed by a Guinness Book of World Records-breaking event (Read more about the World’s Largest Scoop of Ice Cream in “ 4 Marketing Secrets for Viral GUINNESS WORLD RECORDS ”).

Corporate 48

Corporate Examples Storytelling Brand 48

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. Better yet, that awareness led to revenue. That’s quite the fairy tale, right?

Leadership 111

Leadership Brand Branding How To 111

MaccaPR

NOVEMBER 30, 2017

Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic. Oh, and PR Week reported that State Street’s gender diversity-focused fund enjoyed a 384 percent increase in average daily trading volume.

Marketing 76

Marketing Consumer Measurement Viral 76

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. You can also print your pitch out and mark it with a pen as you read through and spot errors – trust me, there’s often at least one. .

Pitching 164

Pitching Writing Digital PR How To 164