Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events.

Video 110

Video Marketing SEO Social Media 110

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Don’t rely on basic corporate announcements or product launches. Give them something unique.

Print 60

Print Product Launch Fashion Report 60

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Targeted email invites for demos or interviews are another place to promote your press kit link. Be creative when live-tweeting from the event.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40