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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. It’s because THO is known for, and provided, trusted customer service to both the client and targeted media outlets.

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Marketing with Messaging Apps

5W PR

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. The texts can have specific information for one customer or wider messages for more than one customer. Non-promotional touch.

Marketing 107
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How to Beat the Competition by ‘Spying’ on Social Media

Cision

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Social media posts are public, making it easy to track and listen to competitors and plan how you can push past them. Social media has become a centerpiece for brands’ reputations.

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Communications Strategy 101: Get your GAME on

David PR Group

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. This can be clear in a business that receives real estate or insurance work from an established broker relationship. How do you do it? (If Direct mail.