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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

The company also says it has doubled “the amount of content from Reddit” for media monitoring. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? in 2019, reaching a record $4.5

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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money. All the searches are real-time.

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