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Trend porn

Stephen Waddington

Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. Thanks to Daniel Eckler for scouring the internet and collating reports. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155
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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . “The Customer support is available 24/7/365. . www.criticalmention.com.

Media 108
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.

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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns. It is driving accountability and improving customer service.

Publicity 122
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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. Mainstream media.

Airlines 180
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

This can include the number of times an article is shared on social media, or the number of people who see a television segment. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations?

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Facebook will be used more as a mass marketing tool, like a television station. As targeting continues to thin in Facebook Ads, it will become more common to strike third-party data partnerships with companies like Oracle, thus enabling for-extra-fee targeting in Facebook itself and other channels.