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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. is suffering a crisis.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

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What is Tech PR? PR strategies that sell your tech brand

Prohibition

Tech PR can be used to solve problems that technology companies face, such as difficulty seducing funding or investment, attracting the best new talent to the company, growing the customer and user base, and scaling up the business. In the world of technology, news can spread quickly, and one misstep can lead to a PR crisis.