Remove Creativity Remove Crisis Communications Remove Data-Driven PR Remove Measurement
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Website Traffic: Visitor numbers and behavior post-PR activities.

Trends 105
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Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. With our goal clearly defined and our audience and channel strategy in place, the next step is creatives and messaging. If your brand has a predefined crisis plan, it’s time to bring it off the shelf. s side of the story.