5W PR

MARCH 4, 2024

That’s where content marketing takes off. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Local Partnerships Partner with local businesses, restaurants, hotels, and activity providers to offer exclusive deals and packages.

Travel 78

Travel Consumer Strategy Tourism 78

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

Storytelling 52

Storytelling Brand Branding Marketing 52

Contently - Strategy

JULY 22, 2021

(Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Sword and the Script

MARCH 3, 2015

Yet McKinsey points out real-time more than the mere pursuit of another Oreo moment , but the speed in which marketing organizations are able to collect, analyze and act on information. Storytelling – with or without the campfires and roasted marshmallows – is becoming a legitimate and serious discussion in executive conference rooms.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. There were plush robes, slippers and other details that could wind up in photos, videos, or a mashup of content that could be featured in their Instagram Story later that day.

Instagram 74

Instagram Pitching Media Tourism 74

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Also see PR and Storytelling; Off Script No. 12) More dramatic platform changes will challenge marketing. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90