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5 Steps to Creating a Strong Brand

Critical Mention

The best way to identify your core audience is through data such as audience values, publicity values, user analytics, session analytics and additional metrics that hone in on who’s interacting most with your content. If your content is spread throughout a global scale, you should be able to track and analyze mentions by country.

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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. BIGfish Communications.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

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4 Skills All PR Pros Should Have

Critical Mention

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

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7 Easy Ways to Dominate Social Media Marketing

Critical Mention

Use Social Media for Storytelling. You can do so by producing valuable content that doesn’t sound like an actual sales pitch. . Early on in her career, she developed a passion for marketing, writing and anything within the communication field. These include ones like #MotivationalMonday, #TuesdayThoughts and #WednesdayWisdom.

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Amplify Your PR Wins

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

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6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Storytelling is a hot topic in the communications industry these days. They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Pixar’s storytelling rules. Guest Post by Kristin Piombino. Give them a try.