The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. The public, as well as corporate decision-makers, want to see the face of the company and get to know who they will be dealing with. Why are videos more applicable to business?

Video 100

Video Mobile Trade Shows YouTube 100

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. I have colleagues who also layer on Trello and other content management systems as well. Jack of all trades.

Communications 123

Communications Crisis Internal International 123

Sword and the Script

MAY 14, 2016

He gets most of his leads from one source: Google. What does Google want in exchange? Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

Communications Conversations

APRIL 17, 2015

million responses when I Google “Periscope app.” ” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. I realize everyone is writing about Periscope and Meerkat right now. To the tune of 3.65 Sure, I see the upsides. Livestreaming events.

Brand 60

Brand Branding Product Launch Video 60

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. How well does your content move? Google Analytics (GA) today refers to this as “sessions.”. We Should Measure Content Marketing by Relationships.

B2B 67

B2B Measurement Blogging Community 67

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. In fact, research from Innosight estimates that 75% of today’s corporations on the S&P 500 index will be replaced by 2027. Which forces marketers to answer a vital question.

Marketing 45

Marketing Engineering Resources Consumer 45