Cision

NOVEMBER 19, 2015

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . At a recent real estate conference, a luxury realtor shared with me that over 2,000 people had tuned into her first live tour of a South Florida home. Get our free white paper today!

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

MaccaPR

MARCH 7, 2016

Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Cision

APRIL 20, 2015

Treat your headline as the premium real estate that it is, and give it curb appeal. Mobile is the primary way that we consume and interact with some types of digital content. Mistake #10: You won’t cede any control of your content to me, your faithful content consumer. Mistake #2: You have poor form. Conclusion.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Beyond PR

MAY 12, 2016

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

Agency 40

Agency Real Estate Film Video 40