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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

What’s the best pitch of yours that resulted in coverage and what elements made it successful? We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client.

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From In-House To PR Agency: How To Manage The Shift

ImPRessions - Crenshaw Communications

So, I moved up to NYC to join a boutique PR agency in midtown and dove into media relations, social media and events for clients in the commercial development industry (real estate, electric, and construction – glamorous!). What did I learn? In a PR firm, every day brings something different.It was invigorating.

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Pretty Decent Pitch: From The Laermer Files

Bad Pitch Blog

Here is a decent pitch (DP) from RLM pr. Those benefiting from the sources found in this empire of a magazine include: business consultants, legal and accounting agencies, banks and financial services organizations, construction firms, real estate agencies, media companies and service organizations in the New York region.

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How to Spy on Your Competition & Steal Their Secrets

Cision

A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. In doing this, it has grown their real estate blog from 2,000 to 18 million views per month in just two years! Hustle and pitch. The Key Steps. Define goals.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. In doing this, it has grown their real estate blog from 2,000 to 18 million views per month in just two years! Hustle and pitch. The Key Steps. Define goals.