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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

What’s the best pitch of yours that resulted in coverage and what elements made it successful? We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client.

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How to Spy on Your Competition & Steal Their Secrets

Cision

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Hustle and pitch. The Key Steps. Define goals.

How To 198
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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Hustle and pitch. The Key Steps. Define goals.

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Pretty Decent Pitch: From The Laermer Files

Bad Pitch Blog

Here is a decent pitch (DP) from RLM pr. local business leaders are searching for some answers they must have now: How do companies in New York 2002 ensure they are part of its future and not its “storied” past? But then I remembered one. I can share. This is my favorite release without gimmicks. Let me know what you think.