PRSay

JUNE 7, 2021

This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization. Build the camaraderie needed to face crises. Illustration credit: astel design ].

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Cision

JUNE 3, 2015

It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. Strong reputations are constructed by expert builders knowledgeable in mess age mediums, audience perceptions, timely communications, etc. Is prevention of a crisis possible?

Crisis 120

Crisis Construction Viral Reputation 120

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Avoid using dry corporate remarks while replying to people’s comments or questions. Try to identify any trends in the comments. Keep the conversation fresh.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? You’ll understand how deeply the firm is entrenched in crisis communications, even if you don’t need one right now – or don’t have time to construct one. And don’t forget that there’s a human on the other end of every incident.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

NOVEMBER 9, 2021

Developing high-quality, valuable content while also connecting with corporate partners and community members. Irrespective of how you construct your social media marketing plan, it’s critical to employ a balanced mix of paid campaigns and organic social media. increases the chances of the user converting into a customer.

Advertising 62

Advertising Advertising Social Media Facebook 62

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Here’s a link to the GUINNESS WORLD RECORDS services for brands and corporations: [link].

Viral 88

Viral Marketing Guidelines Local 88

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. Other challenges include ethics, power, propaganda and Western bias.

Communications 60

Communications Analysis Web Handbook 60