To Improve Crisis-Response Plans, Bring in a Red Team
PRSay
JUNE 7, 2021
In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Invite diverse feedback and open communication. Build the camaraderie needed to face crises.
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