Remove Comparison Remove Customer Service Remove Internal Remove Print
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Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. A press release is not public relations.

Marketing 104
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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

It provides monitoring for print news, online news, broadcasts, podcasts and social media. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. They have a couple of hundred international customers already.

Tools 162
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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. By comparison, users make an estimated two trillion searches on Google per year. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup.

Tools 60