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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world? Passion and an insatiable appetite for sports; 2. By Robin Gelfenbien.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. In the public sector, communicators have never been busier, as energy is directed to public education and information. Digital media is booming.

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How Online News Media Impacts your Business

Critical Mention

Speaking of promoting, it’s important for PR pros to learn how to transform media relationships into a symbiotic partnerships. For example, professional sports teams often have community partners and programs. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

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Public Relations Holiday-Checklist

Critical Mention

Building internal connections to cultivate a collaborative community strengthens your organization as a whole. Analyze your Media Strategy for Next Year. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Use this season to reinvent your PR strategy.

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Thinking Critically with Robyn Stevens

Critical Mention

One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Share Tweet Share.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

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