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Pitch the Media

PR for Anyone

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.

Pitching 223
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Why Publicity?

PR for Anyone

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” ” We LOVE to get these and we get them quite frequently because the system works. You get it.

Publicity 130
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PR Myth #6 – PR is Only for Crisis

PR for Anyone

What are you doing for the community? And then there is positioning you an expert in your industry where you can regularly be featured in the media. Yes, that is one component of PR and there are PR professionals who specialize in this area. But PR is an opportunity to share the good things in your company as well.

Crisis 130
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Public Relations in Marketing

PR for Anyone

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Community Relations. Journalists need our content. Do you have a blog?

Publicity 225
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PR Rock Stars: Solo PR Consultant Peg Roessler

Communications Conversations

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. When we’re each playing to our individual talents, together we’re best serving the greater communication needs of our community.

Local 94
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Public Relations Strategy to Pitch the Media Today

PR for Anyone

I want you to be the expert. So that is this week’s tip. Again, Happy New Year.

Pitching 130
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How to Create Great Content Fast

PR for Anyone

Share your favorite place in the community. Welcome a new business in the community. Introduce your newest employee. Interview a customer. Post a #TBT (throwback Thursday). Post a fill-in-the-blank question. Share someone else’s content. Post something seasonal. Do a Live video on Facebook or LinkedIn. Do a “how-to”.

How To 130