Fem-vertising Interview with Marketing-to-Women Expert Dori Molitor
MaccaPR
DECEMBER 17, 2014
While critics may scoff at advertisers for heavily emphasizing womens’ insecurities and self-loathing, I think it’s the ad’s power to showcase these realities through visual storytelling that allows fem-vertising to become such a critical piece of the gender equality puzzle. Interviews Brand Strategy' Source: Verizon ).
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