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Brand Awareness: It’s All About Content

Onclusive

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Shashi Bellamkonda, CMO, Surefire Local. Setting benchmarks and measurements to gauge success in your brand awareness efforts will help you report back to the C-Suite.

Brand 246
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The Importance of “Being Human” in Marketing

Critical Mention

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

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The Importance of “Being Human” in Marketing

Critical Mention

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

article thumbnail

The Importance of “Being Human” in Marketing

Critical Mention

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Offer pro bono services to a non-profit organisation in your community. Partner with a local influencer to promote your business on social media. Do Things That Don’t Scale.

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How to Get On in New Communications: Be Nice

ZudePR

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “I share to be part of a community. “How?

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. However, some straddle more than one type of mass communication.

Ethics 52