Community Content Marketing Ethics Guidelines 
Waxing UnLyrical
OCTOBER 2, 2018
Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. Numbers should NOT “lie”!
Burrelles Fresh Ideas
APRIL 16, 2024
Instead, effectively reaching the right audience at crucial touchpoints has become an art form, requiring a distinct skill set and a deep understanding of marketing strategies. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience.
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Prohibition
JANUARY 18, 2020
Social media influencer marketing has had many a success story with the likes of Microsoft, Canon and eBay who have all utilised this trend to positively impact their campaigns, sales, public relations and brand image. How can I ensure my influencer marketing strategy is compliant?
Sword and the Script
APRIL 2, 2019
The legal community, and more specifically the in-house effect on law firms bear insight. This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future. PR Measurement: A Pulse Check on How Communicators Show Value.
Sword and the Script
DECEMBER 26, 2023
Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. It’s like trying to lay down pipe before you even dug a ditch.
Prohibition
AUGUST 23, 2023
As influencers also have the reach to engage with niche audiences relevant to your online retail business, influencer marketing allows you to target specific demographics and interests. Benefits of Using Influencer Marketing for Online Retail Influencer marketing offers a multitude of benefits for online retailers.
Contently - Strategy
JUNE 11, 2020
Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. ” Good medicine, like good content, comes down to trust and results. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? healthcare system.
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