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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy. This is particularly important, because Reddit is a prime news source for Gen Z and Gen Alpha.

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Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. Most PR practitioners I know are avid consumers of the news; they read widely and they support the news media.

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12 Places to Find Relevant Content Ideas Now

Cision

There are even a selection of major social and news sites that you can search and aggregate within IFTTT (one that pops out as a huge content idea generator is Reddit ). Depending upon your niche there may be a lot of great ideas in print journalism – and as I found this weekend, topicality is not exclusive to online.

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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. For me personally, this has been a topic of consuming interest. There are many reasons why I think public relations practitioners will only be as good at online community engagement as they are in participating in Wikipedia.

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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

PepsiCo’s nine human drivers for consumers | 5:28-7:33. Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. We try to be very consumer-centric. We have a consumer centricity team. And one of the sub-trends is online communities. Turning insights into brand content | 8:18-9:58. Lauren: Yes.

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Substack, Media Fragmentation & PR

Flatiron Communications

” Such prominent breakaway journalists include Casey Newton, Jessica Lessin, and Graydon Carter who respectively left The Verge , The Wall Street Journal, and Vanity Fair to start their own subscription-based newsletters. How much more media fragmentation can a voracious news consumer (like myself) endure and afford?

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The Deep Work Habits of 28 Highly Productive People

ZudePR

You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. On distraction-fighting habits) Writing my goals in my journal daily. I'm either on or off. social media) is misled. (On

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