Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Shift Communications

DECEMBER 1, 2015

Here’s a simple example of the differences among data, analysis, and insight. If you were to go to the Hotel Nikko in San Francisco, California, you’d notice the hotel has around 25 floors. This is the data: When we analyze this data, we see two anomalies. Hotel Nikko is a Japanese hotel brand.

Hotels 60

Hotels Analysis Analytics Data 60

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote.

Publicity 85

Publicity Training Technology Data 85