Stuart Bruce

OCTOBER 29, 2015

Instead advertising people have misappropriated PR’s true stories and called it content marketing. So if you’re a public relations, corporate communications or public affairs professional how will you change your way of operating to become a better corporate storyteller?

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Utilize their News section to get your latest PR and communications insight. BIGfish Communications. Share Tweet Share. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. How do today’s PR teams keep up?

Conference 59

Conference Consumer Social Media Google 59

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Solid storytelling, writing and editing skills are still very much in demand. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Issues that should not be political now are.”

Survey 123

Survey Measurement Public Affairs Storytelling 123

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. This is VR as just another step in improving ‘content marketing’ to tell better stories. Even in very traditional areas such as public affairs and lobbying VR can play a role.

Publicity 60

Publicity How To Crisis Communications Crisis 60