Masters in Communications
OCTOBER 30, 2018
As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.
PRSay
DECEMBER 15, 2016
But now it turns out that stories be better than sophisticated legal maneuvers, be the best way to help someone solve a logic problem, and flood our bodies with the same chemical we produce when cuddling with a loved one. Storytelling is a power tool of communication. Master the Art of the Storyteller. The result?
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Waxing UnLyrical
JUNE 28, 2018
And these were PR professionals — people who make their living communicating! What if instead they told the story of their agency — one that communicates its function, purpose, and value proposition in a way that’s unique, compelling and memorable? I’m often asked if storytelling is harder for B2B companies. Stories stick.
PRSay
JANUARY 4, 2024
It’s the only way to stand out amongst all of the chemical-vanilla-candle-scented, untouched-by-human-hands, written-by-a-robot messages out there. Those are our readability metrics at Wylie Communications. Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out.
Ishmael's Corner
DECEMBER 2, 2014
The Skewering of Rikk Wilde and His MVP Award Communications Misses Two Points : Like most San Francisco Giants fans, I was soaking in the post-game show after the World Series ended when Rikk Wilde entered the screen to present the MVP award on behalf of Chevrolet. I ran this shard of knowledge by a colleague over a bowl of pho.
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