Agency Chemicals Communications Storytelling 
Ishmael's Corner
DECEMBER 2, 2014
Why PR Should Lead the Charge for Organic Search : The experiment we conducted around the Toyota recall in 2010 to see if it was possible to land on page 1 of the SERP forever changed the trajectory of the Agency. Very clever on the part of the ACS to explain the science —and specifically the chemical makeup of Sriracha sauce.
Waxing UnLyrical
JUNE 28, 2018
I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Nothing to grab the listener or distinguish one agency from the other. And these were PR professionals — people who make their living communicating! I’m often asked if storytelling is harder for B2B companies.
Expert insights. Personalized for you.
157 
Let's personalize your content