Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

PRSay

DECEMBER 15, 2016

But now it turns out that stories be better than sophisticated legal maneuvers, be the best way to help someone solve a logic problem, and flood our bodies with the same chemical we produce when cuddling with a loved one. Storytelling is a power tool of communication. Master the Art of the Storyteller. The result?

Chemicals 60

Chemicals Storytelling Construction Study 60

PRSay

JANUARY 4, 2024

If so, then join PRSA and Ann Wylie at one of their 2024 writing classes. You’ll learn to write better headlines, leads, stories and more. Whatever your plans/goals/intentions are for 2024, these writing resolutions will help you achieve them: 1. So how can you best bring more human intelligence to your writing?

Writing 192

Writing Chemicals Energy Communications 192

Ishmael's Corner

DECEMBER 2, 2014

The Skewering of Rikk Wilde and His MVP Award Communications Misses Two Points : Like most San Francisco Giants fans, I was soaking in the post-game show after the World Series ended when Rikk Wilde entered the screen to present the MVP award on behalf of Chevrolet. I ran this shard of knowledge by a colleague over a bowl of pho.

Storytelling 157

Storytelling Chemicals Infographics Agency 157