Ishmael's Corner

DECEMBER 2, 2014

Our knowledge in organic search and how we’re creating holistic campaigns to establish online presence comes together in the SlideShare deck, “The Blurring Line Between Digital Marketing and PR.”. Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives?

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Storytelling Chemicals Infographics Agency 157

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

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Waxing UnLyrical

JUNE 28, 2018

And these were PR professionals — people who make their living communicating! What if instead they told the story of their agency — one that communicates its function, purpose, and value proposition in a way that’s unique, compelling and memorable? The conflict is the problem your organization tackles or the market need it addresses.

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