Case Study Pitching Television Viral 
PR for Anyone
SEPTEMBER 1, 2022
Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? So listen to what’s happening online and use that to pitch your stories. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did.
PR for Anyone
MAY 4, 2022
I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.
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PR for Anyone
AUGUST 17, 2021
I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. See what’s trending and pitch your expertise around that. I’ve seen multiple stories on television with experts talking about what TikTok is talking about. That gives them an instant audience.
PR for Anyone
OCTOBER 7, 2021
When you can pitch yourself as an expert on a topic that is trending online. The media is regularly covering trends that are going viral on that platform. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. We pitch the media.
Buzzstream
SEPTEMBER 30, 2021
On the 23rd March, Boris Johnston took to television screens across the UK and the words “we must do more, you must all stay at home” rang across the nation. They say that the proof is in the pudding, so it’s important to share a case study with you where you can see the framework in action. Our lives as we knew them changed.
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