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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

Sword and the Script

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Intrado announced it’s rebranding all the tools in its digital media portfolio to Notified.

Software 154
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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018.

Report 81
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The Intranet: The Unsung Hero Amongst PR Channels

Doctor Spin

In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. Filing refers to storing, organising, and retrieving documents and other digital assets on the intranet. Horizontal.

System 52