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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189
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4 Keys to Distributing Public Service Announcements

Cision

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. The real estate adage “location, location, location” is also relevant to PSA distribution.

Publicity 224
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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands. Here are some suggestions, based on insights from more than a dozen futurists and experts in politics, real estate, child psychology and marketing: Consider their generation-shaping event(s).

Groups 138
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Your End-of-Year PR Checklist

Critical Mention

Many brands announce year-end promotions. Organizing or partnering with nonprofits for community service programs like a winter coat or toy drives helps build your brand awareness while also giving back. This is not a time to make a pitch or sell an idea. It’s merely a way to nurture important relationships. Until next time!

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

Fueled by a wish to prevent other families from the same pain, they came together to form a nonprofit called Healthy Birth Day, Inc. She also serves as vice president of the board for Count the Kicks, a nonprofit focused on improving birth outcomes nationwide.

Agency 80
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Business’s Best Path to Racial Justice

Mindful Marketing

Aren’t there governmental organizations and nonprofits already dedicated to solving this problem? Likewise, today’s customers increasingly care about the ethos of the brands they support. Provide the new hire with real estate contacts in the area or even an apartment to rent in order to make relocation easier.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Then, just as with journalists, we cannot expect to control what influencers do or what they say about our brand. So, what is influencer marketing?

Trends 77