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2024’s Top 5 PR Trends: What to Watch

Newsfile

Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior.

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The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. This recent story on Ragan sums it up well: “By taking advantage of massive quantities of data and using AI to draw insights on it, PR pros can now.