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Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. I hope she shared.

Hotels 282
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Travel media reported on hotels decorated in the style of Barbie.

Film 129
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PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Leverage the local angle. Smart PR lessons from the solar eclipse.

Hotels 200
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How Do We Love Hallmark Holidays? Let Me Count The Ways.

Barokas

These annual occasions give companies the opportunity to reinforce key brand attributes, show their personality, create viral buzz—and hopefully have a little fun along the way. There are countless ways brands can integrate holidays and themes into their communications programs. Check out this nugget: “Ready for the holidays?

Viral 78
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How to Prepare a PR Crisis Plan

Prohibition

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62
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6 Types of Newsworthy Content (That Aren’t Survey-Based)

Buzzstream

When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively. . Data-based projects also give your brand some credibility; you’re using trusted, relevant data to tell a story. Then, the thought hits you: “Why not just survey people?”.

Survey 98