PR 20/20

DECEMBER 6, 2018

Editor's note: This post was originally published in 2015 and has been updated to be more current and comprehensive. High performers differentiate by doing , not planning. Do your homework, put strategies in place, and then start testing and revising." — The Marketing Performance Blueprint. What do they do?

Marketing 55

Marketing Resources eBook Construction 55

PR 20/20

NOVEMBER 3, 2015

" High performers differentiate by doing , not planning. Do your homework, put strategies in place, and then start testing and revising." — The Marketing Performance Blueprint. A B2B SaaS company with $10M in funding and aggressive growth goals is struggling to meet lead-gen targets. What do they do?

eBook 40

eBook Marketing B2B Meeting 40

PR 20/20

NOVEMBER 29, 2022

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers.

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. According to Smart Insights , 49% still don’t have a digital marketing strategy. Another poll from Inbound Method found that 75% don’t have an inbound marketing strategy. Another poll from Inbound Method found that 75% don’t have an inbound marketing strategy.

Strategy 62

Strategy Marketing Internal International 62

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? That’s the exact thought process behind PR 20/20’s Marketing Growth Hackathon TM.

Marketing 40

Marketing Comparison Internal International 40

PR 20/20

AUGUST 17, 2017

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. So what should they do?

Marketing 49

Marketing eBook Case Study Comparison 49

PR 20/20

JUNE 16, 2016

“Strategy is a system of expedients; it is more than a mere scholarly discipline. The term strategy is so overused by marketing departments and agencies that it is, in many cases, meaningless. The term strategy is so overused by marketing departments and agencies that it is, in many cases, meaningless. Helmuth von Moltke.

Strategy 40

Strategy Marketing Energy Training 40