Sword and the Script

OCTOBER 4, 2022

Summary of PR tech news for this month: Muck Rack’s big raise, Meltwater reviews “strategic alternatives”; PR tech mentions include Onclusive and Semrush. The PR technology space can be in some respects, divided into Davids and Goliaths. On the other side, we have small independent companies trying to break into the space.

Technology 81

Technology Company Analytics Writing 81

Katie Paine's Measurement Blog

MARCH 9, 2023

For the record: There is no evidence that banner ads have an even remotely similar impact on a customers path to purchase as PR. “So For the record: There is no evidence that banner ads have an even remotely similar impact on a customers path to purchase as PR. But it wasn’t what the client expected or wanted to see.

Measurement 52

Measurement How To System Comparison 52

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

AUGUST 7, 2018

Want to get journalists inquiries and responses with your press release? And as you have probably experienced, when you rush you tend not to put out your best work. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. You sit down to rush through your press release.

Writing 40

Writing How To Report Comparison 40

ZudePR

JUNE 6, 2016

Yet still you spend your days in a distracted fuzz. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. What are the biggest (potential) distractions/time-suckers in your life?

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81