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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

At last week’s NY Data Science Meetup (at Metis NYC ) we learned how the Huffington Post , the largest social publisher, is using data science to better understand which articles can benefit from a promotional push. Their efforts have propelled merely popular stories into through-the-roof viral successes.

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Monday Roundup: Buzz Marketing a la Spring

Waxing UnLyrical

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. 5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. Around the Web Business Building Marketing buzz marketing viral marketing'

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The Real Master of Hype

Mark My Words

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat.

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BuzzFeed Pound and the Future of Data-Driven Decisions

Shift Communications

BuzzFeed, the Internet’s current media darling, realizes that data is the key. Data is the way to determine what works, what spreads, what stories will be shared and in what ways. Marketers have long tried to determine what makes something go viral. On a much smaller scale, companies can use their data in similar ways.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

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