Remove Big Data Remove Blogging Remove Brand Remove Data-Driven PR
article thumbnail

Data-Driven PR Campaign Planning: Part 1

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

article thumbnail

Data doesn’t have to be scary

Shift Communications

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Social Media Data. We could use this information to inform a blog post, giving insights into social media use during fall premiers.

Data 117
article thumbnail

Demystifying PR ROI

Onclusive

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Make Data-Driven PR Decisions. Learn about the metrics you need to look for with this free guide to PR Measurement . With more data than ever also brings more access to insights than ever.

Analytics 170
article thumbnail

Latest PR Trends

5W PR

In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics. That’s because companies still need tools that will help them work through and with all the data that has been generated.

Trends 88