Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Rock the Status Quo

DECEMBER 10, 2015

Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them. What can I do when I’ve maximized that audience?

Pitching 100

Pitching Real Estate Banking How To 100

Contently - Strategy

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Instagram is primarily known as a place for B2C products and B2B culture. Your brand voice on LinkedIn.

Brand 111

Brand Branding LinkedIn Instagram 111

Sword and the Script

OCTOBER 16, 2018

One book, publication or blog you recommend for people to get smart on marketing automation is… Smart Insights. If you weren’t doing what you do now you’d be …real estate or finance. If you suddenly got 10% more marketing budget you’d spend it on… account based marketing (b2b) or Oktopost (b2c).

Marketing 56

Marketing Real Estate Analytics Interviews 56