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3 Content Marketing Hacks Driven by Listening

Beyond PR

Consider being in the automotive parts industry; your consumers may have an overlap in discussions about monster trucks, baseball and home improvement. This builds off of five years as an award-winning public relations professional and journalist working out of Canada.

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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Hyundai ).

Film 48
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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community. This influx of data grows exponentially due to the rapid proliferation of mobile devices and the digitization of consumers — generating an incredible 2.5 quintillion bytes of data every day.