Beyond PR

NOVEMBER 30, 2016

Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Where these types of insights can have the greatest benefit is in content marketing, where knowing what people care about most can deliver impactful results.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

PRSay

OCTOBER 12, 2016

When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community. This influx of data grows exponentially due to the rapid proliferation of mobile devices and the digitization of consumers — generating an incredible 2.5 quintillion bytes of data every day.

Big Data 60

Big Data Crisis Communications Data Crisis 60

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Forbes ). Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48