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3 Content Marketing Hacks Driven by Listening

Beyond PR

Consider being in the automotive parts industry; your consumers may have an overlap in discussions about monster trucks, baseball and home improvement. This builds off of five years as an award-winning public relations professional and journalist working out of Canada.

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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

At first, I thought – oh, no, Hyundai was operating in the most tired cliché of automotive advertising, which is driving a car through some Bonneville salt flats, kicking up dust as the morning sun hits your sheet metal. “Because it’s so infrequent that you fascinate people with a TV ad, that an agency creates a spectacle! I don’t think so.”.

Film 48
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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community. Specifically, data will reveal critical trends, patterns and insights in the wake of a crisis to empower communications, PR, public affairs and marketing teams.

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PRGN: A Global Force for Great PR

Bianchi Biz Blog

Our Global Network of Local PR Partners Bring You On-The-Ground Expertise Worldwide Do you need PR support for a new automotive manufacturing facility in Mexico? Or navigating public affairs with the European Union? Or announcing a new technical R&D center in China? Our network — PRGN – can help you.