PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Beyond PR

NOVEMBER 30, 2016

Every brand listens in one way or another to its audience. When you listen to what people discuss you can determine how your brand should engage with your core audience. Consider being in the automotive parts industry; your consumers may have an overlap in discussions about monster trucks, baseball and home improvement.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? If Hyundai Staged Some of the Spot, So What?

Film 48

Film Marketing YouTube Advertising 48