Remove Analytics Remove Consumer Remove Interviews Remove Real Estate
article thumbnail

Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Read below for the entire interview with Cassie: . My least favorite is UVMs because the numbers can get a little ridiculous, but we do some sort of number for our analytical marketing counterparts. .

article thumbnail

Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young

Sword and the Script

That my takeaway from this interview published today with a gentleman who has a history in marketing automation. He is Bryan Young, and he’s my guest on this 33 rd edition of the Off Script interview series. See these related interviews: Managing Media Relations for a Publisher; Off Script No. It just doesn’t work that way.

article thumbnail

#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

And the most important thing is the creation of an insights and analytics team that I lead. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. You have to be able to prioritize starting every strategy with insights and analytics.

Data 78
article thumbnail

How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link. To help, Mayo created its own news network with all the tools and resources a journalist needs to file a story without personally interviewing a Mayo expert.

How To 48