Remove Airlines Remove Brand Remove Community Remove Storytelling
article thumbnail

5 Ways to Engage With Word-Of-Mouth

Cision

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. A brand doesn’t have to undertake all of those. Has a brand ever surprised you in such a kooky way that you just had to tell someone. Southwest Airlines excels at creating triggers. The best part?

Airlines 120
article thumbnail

Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives.

Travel 40
article thumbnail

Getting hired and ahead in marketing and PR

Stephen Waddington

There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. It’s a brand led agency that was keen to break out of the London bubble and build a team in the North East. She urged encouraged students to hone skills in creativity, storytelling and pitching.

article thumbnail

Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

Sword and the Script

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). She says her career aspiration, at the time, was to be a video jockey for MTV.

article thumbnail

15 PR and social media career moves in Minnesota in 2014

Communications Conversations

Current role: Social media community specialist, Medtronic. Former role: Senior manager-Communications, Cambria/Sun Country Airlines. Current role: Vice President-PR and Community Management, Deluxe. My take: Relatively new to town, David joins a solid communications team at UHG (hello Bryan Vincent!).

article thumbnail

Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today

MaccaPR

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? It’s all guided by author Mike Stelzner, whose own personal branding with 149k Twitter followers deserves study. 9 (More) Lessons From the World’s Best Content Marketing Brands ”. “

article thumbnail

Be All In Or Get All Out With Content Marketing

Beyond PR

Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” Think of how this applies to your customer community and content strategy. Royal Dutch Airlines used to have an inefficient program for returning lost items to travelers. Take a second to slow down.