2017 Crisis Management That (Mostly) Worked
ImPRessions - Crenshaw Communications
DECEMBER 18, 2017
But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” Southwest Airlines’ soft landing. Pepsi’s graceful mea culpa. Well handled.
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