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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. Theresa Reps , agricultural affairs manager, Midwest Dairy (nominated by Brian Bellmont).

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Behind the Headlines With Lynda Fernandez

Cision

I quickly transitioned into PR and ended up working in public information for the Florida Department of Agriculture for five years. As consumers are bombarded with information on endless media channels, achieving results becomes increasingly difficult. What are some of the biggest PR challenges brands face today?

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Media Monitoring: How to Plan, Execute and Engage

Cision

Any generic industry term, such as “finance” or “agriculture,” will yield thousands of irrelevant results. Plan to routinely update your keywords with new competitors, leadership and management, products, campaigns and events. The basic tenets of Boolean revolve around qualifying certain keywords against other keywords.

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Behind the Headlines With Lauren Kaufman

Cision

After a short stint at a large NYC agency on its agricultural product PR team, I actually found my true calling by chance when I answered an ad in The New York Times for a job at Spring O’Brien, an agency that specializes in travel and tourism PR. Budget cuts have also been a challenge. How do you envision the future of PR?

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