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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches.

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Media Monitoring: How to Plan, Execute and Engage

Cision

Perhaps you have a widespread international pickup to consider. Any generic industry term, such as “finance” or “agriculture,” will yield thousands of irrelevant results. Plan to routinely update your keywords with new competitors, leadership and management, products, campaigns and events.

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Behind the Headlines With Lauren Kaufman

Cision

After a short stint at a large NYC agency on its agricultural product PR team, I actually found my true calling by chance when I answered an ad in The New York Times for a job at Spring O’Brien, an agency that specializes in travel and tourism PR. Budget cuts have also been a challenge. How do you envision the future of PR?

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