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How to Attract Gen Z Consumers to your Wine Brand

5W PR

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. So, what should you speak out on? What happens when bottom line realities collide with CSR goals? This NY Times article shows the blowback that can result.

Corporate 198
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The Fundamentals of a Coaching Program

ReimaginePR

It’s practically impossible to begin planning past the subsequent day until you have the capability to speed your students, which is a time-consuming procedure, even if things go easily. Education Day Ideas Education particularly impacts the business community. ?»?. Each day contains hiking and games. Modeling:??okay,

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Join #PRStudChat on April 18th to Discuss Marketing Consumer-Based Products with a Government Agency

Deirdre Breakenridge

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” If so, how? About Spin Sucks.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Amelia is a true rock star who continually impresses clients with her deep knowledge of niche influencer communities and translating insights into meaningful opportunities for clients to engage. Theresa Reps , agricultural affairs manager, Midwest Dairy (nominated by Brian Bellmont).

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The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. All of it is because the consumer game has irrevocably changed. The brand prioritizes sourcing sunflower oil from sustainable agriculture.

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10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

To the three great technological revolutions–the agricultural, the industrial, and the computational–we will add a fourth: the AI revolution.” — Sam Altman, CEO, OpenAI. Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. Private Slack community.