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The Ongoing Importance of Sustainable Practices for Consumer Brands

5W PR

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. All of it is because the consumer game has irrevocably changed. The brand prioritizes sourcing sunflower oil from sustainable agriculture.

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How to Attract Gen Z Consumers to your Wine Brand

5W PR

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

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Join #PRStudChat on April 18th to Discuss Marketing Consumer-Based Products with a Government Agency

Deirdre Breakenridge

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” If so, how? Is PR Right for me? ”

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Amelia is a true rock star who continually impresses clients with her deep knowledge of niche influencer communities and translating insights into meaningful opportunities for clients to engage. Theresa Reps , agricultural affairs manager, Midwest Dairy (nominated by Brian Bellmont). Simply put, she’s a hustler.

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10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

Editors Note: This article was originally published on Marketing AI Institute's blog. To the three great technological revolutions–the agricultural, the industrial, and the computational–we will add a fourth: the AI revolution.” — Sam Altman, CEO, OpenAI. Private Slack community. You can become a next-gen marketer.

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Examining the (weird) science of communication presentations

PR Conversations

It appears she is now director, caucus and community outreach for the Premier of Alberta. She can crack the government relations code, which means Keill can probably help you cut through a lot of…umm…stuff in the field of government relations, lobbying and communication strategy.

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Examining the (weird) science of communication presentations

PR Conversations

It appears she is now director, caucus and community outreach for the Premier of Alberta. She can crack the government relations code, which means Keill can probably help you cut through a lot of…umm…stuff in the field of government relations, lobbying and communication strategy.