5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Agriculture 88

Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. This movement, if successful would compel them to balance profits and ethics. So, what should you speak out on?

Corporate 198

Corporate Brand Branding Agriculture 198

Communications Conversations

MARCH 29, 2019

Amelia is a true rock star who continually impresses clients with her deep knowledge of niche influencer communities and translating insights into meaningful opportunities for clients to engage. Theresa Reps , agricultural affairs manager, Midwest Dairy (nominated by Brian Bellmont).

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

FEBRUARY 14, 2024

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. All of it is because the consumer game has irrevocably changed. The brand prioritizes sourcing sunflower oil from sustainable agriculture.

Consumer 78

Consumer Brand Branding Agriculture 78

PR Conversations

FEBRUARY 5, 2015

An expert in government communications can add something to the conversation about science communications. A science communicator can open your eyes to a new set of challenges you never thought about in your corporate communications role. She is fluent in two very important languages: consumer and producer.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

An expert in government communications can add something to the conversation about science communications. A science communicator can open your eyes to a new set of challenges you never thought about in your corporate communications role. She is fluent in two very important languages: consumer and producer.

Communications 40

Communications Conference Government Policies 40